Does Narcissism = Marketing?
From about 2007 to 2015 I was all about the personal brand of “Yaro” and the teaching business that ran behind it. Like so many other online teacher entrepreneurs, self-promotion was my marketing...
View ArticleWhat’s Worked And What Hasn’t To Attract Customers To My Newest Startup
I’m not one to give myself titles, but right now I am calling myself a CMO – Chief Marketing Officer. This means I’m in charge of growing our customer base at InboxDone.com, the company I co-founded....
View ArticleWhy You Should Make A ‘Hero Video’ For Your Company
We recently released what I call a ‘Hero Video’ for my company InboxDone.com. Here it is: We made two versions, a short and longer one (the above is the short version). To make this video we hired a...
View ArticleWhat Is “Kaizen” And How Can This Japanese Technique Help You Finally Make...
When I was 19 in university studying a business degree I learned about a concept called JIT – Just In Time. JIT refers to how companies can manage their inventory, keeping storage costs down by setting...
View ArticleMy 10 Best Marketing Strategies When It Seems Like Nothing Else Is Working
I recommend before you read the following list of 10 tactics for growing your audience with content, you read the ‘prequel’ to this article – What I Learned From 10 Years Writing A Blog. In that post I...
View ArticleContent Marketing 2.0: How To Create Pillar Articles In Today’s New Media...
Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content” or “Pillar Post“, to describe how to create great blog content. To my surprise, it caught on in the blogging...
View Article16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship...
I’m excited to release a brand new report – The Flagship Course Formula: 16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course This handout is for anyone who currently...
View ArticleHow We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics...
Several years ago I became frustrated with the label of ‘blogger’. I was frustrated because I felt the skills a person develops by writing a successful blog are really ‘Content Marketing’ skills. Not...
View ArticleWhat Is ‘Intent’ Versus ‘Discovery’– The Big Two Online Marketing Concepts
What is the difference between ‘intent’ based marketing and ‘discovery’ based marketing when growing your online business? Listen to this solo episode as I break down these two very important online...
View ArticleHere’s A List Of The Marketing Tactics I’ve Used To Grow All My Companies
This is a (not exhaustive) list of marketing techniques I’ve used to grow audiences and attract customers to my companies in the last 25 years. Posting in forums and newsgroups (back in the early early...
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